Any idea what pricing will be like? The fact that you call out Drone and Defense industries on your page suggests to me this is extremely expensive.
I recently priced out getting a PCB done in China and its insanely cheap. My design isnt complicated, a few ICs, a few connectors, an a dozen or so passives. PCB manufacturing, parts, and soldering/assembly is on the order of $10-20 total per board and that is with zero volume discounts. The parts alone would cost that much in the US, and I suspect the sort of companies that you contract out to also aren't really interested in tiny orders so they would probably quote huge setup fees (looks like your average order so far is ~$7000).
Think of this service basically for the same purpose as why Crye pants and stuff are manufactured domestically in the USA. But applied to circuit boards.
More specifically there are a number of new wide-spanning bans on import of mainland china made drone components such as flight controller boards, ESCs, power distribution boards, motors.
The definition of "Blue UAS" pre-dates recent more aggressive changes made by the current US executive branch of the government, but is still relevant:
This is exactly our initial market. We realized you can't beat China for a long time, so what do you do in that time? Service demand where you have a structural advantage.
Yes, pricing is much higher than China over here, mainly due to the non-existent support for high-mix low-volume work. NRE adds a lot, and so the prices are high right now. This is why we need to own the stack, optimize for high-mix, and drive down costs over time. It will take a lot of work.
I ran a hardware startup for about a decade. We ended up doing all PCB assembly in China. We did try to find this in the USA, but it was indeed too slow and expensive.
The bottleneck in assembling a PCB is usually component sourcing. My product was not the most complicated, and even then, to assemble in Shenzhen, China, it often took a few weeks to get all the components.
The core issue here is that latency is determined by the outliers. Assembly can't start until you have all units, and the hardest to source one is the bottleneck!
To me, the core innovation here is to plug into the design software to source these long tail items ahead of time.
It's pretty interesting that usually when the PCB is being designed, the designer has no awareness of supply chain. They'll bake in a chip that has a 4 week lead time without even realizing it, when a similar component might be one cent more expensive with much faster lead time.
> Suddenly we were spending 90% of our time assembling circuit boards instead of growing the business
> When you look at the full process, you realize that assembly is not the bottleneck.
I’m confused, which one is it?
I assume the growth story isn’t great when you factor in the non-automatable tasks and big capital outlays, so your product leaves that to existing CMs and scales the software stack instead?
Do you see this product as being beneficial to subcontractors (presumably still doing the 90% manual work), or does this legitimately reduce the actual workload/costs at the production level?
Sorry for the confusion, our time was spent doing manual work because we didn't have much automation at all. For the industry, assembly is not the biggest immediate bottleneck, with it being quite commodotized. However, we plan to open an automated assembly facility in the next few months to take stronger advantage of our front-of-house automations.
I think this is a huge opportunity — speed, domestic production _and_ overall usability of the process - i do think appearing serious business matters a lot in this space, i found your site a little lacking in terms of prose, details, etc. Really great idea though.
The upstream BOM feedback seems especially useful: surfacing availability and lead-time alternatives before layout is final should prevent many avoidable redesign loops. Showing those trade-offs directly in the plugin would make the value easy to evaluate.
This is an exciting project! My main feedback: you can definitely tell the website content is AI-generated. It's okay to vibe code the design, but I really hesitate when I see vibed writing.
This would be incredible for innovation if we can bring this back domestically. It's very hard given lack of raw materials and the supply chain around it often also requires robust network but hopefully this spurs something.
This is something that takes real expertise though, kind of a moonshot for an inexperienced team unfortunately. Would be cool if had mission driven backers otherwise will just end up being hobbyist material. Relying on defense (bubble?) gives at least some breathing room as not actually competing against china for better prices.
Agreed. For this to work the entire supply chain has to support it. There are starts like mouser and digikey, but the raw materials and production capabilities are even more important.
We believe starting with defense will give us capabilities that we can then bring to other verticals, and will help us make optimizations that bring the cost down. It's impossible to beat china off the bat though.
I love to see new players in this space! We’ve done a ton of PCBA through Macrofab. My relationship with them goes back far enough to have been a beta customer and I’ve chatted on the phone with the CEO a few times. It’s interesting comparing what you’re offering and what they offer. When I started using them, the fact that you could just upload Eagle or KiCAD files, get an instant quote, and verify MPN/BOM and parts placement online… without having to zip up and email Gerbers was extraordinary. Their lead-time is longer than yours, around 3 weeks, but the pricing has always kinda hit a sweet spot.
I noticed your KiCAD plugin there too. I am super curious to see what your workflow and pricing looks like. There are definitely times when the 7-day turnaround will be a game changer for us.
I guess one gate there: do you ship to Canada? We do have a US branch that could do the export-import for us, but way easier if we don’t have to route it through them as far as end-to-end delivery time goes.
I've used https://aisler.net/en (based in Aachen) plenty of times. I like their quality and I was able to pull off some stupidly toleranced layouts. (This is as a hobbyist building some one-off circuit boards). I haven't used their assembly service.
LibrePCB from Aisler seems to be most like jlcpcb.
You do pay a lot more though due to industrial regulations. Only lead free solder is allowed in the EU, and chemical regulations and waste disposal laws will drive up the price a lot compared to similar services in China and the USA.
I work in a building with a board assembly line that sits idle most of the time. They have tried securing outside contract work to fill in the gaps. No takers yet.
The only domestic drivers for board fab and assembly are autmotive and defense. They already have their supply chains running.
Makes sense. Is it that most of the time is spent switching jobs or that there's just not enough jobs going through it?
You're right that automotive and defense make up most of the demand. We also see demand from teams who can't use JLC/PCBway due to the difficulty of cosigning parts outside their catalogue.
I hate to ask this..but how exactly do you plan to turn this into a scalable business beyond being yet another Oshkosh? Sure it's profitable but there's a reason hardware manufacturing is generally outsourced to the lowest bidder. Outside of targeting specific sectors e.g. defence, how else do you plan to remain competitive globally? Manufacturing hardware (especially if you are not Apple) is generally a capital intensive, low profit margin business that is extremely sensitive to labor costs. The fact that the past two decades of growth in the US is dominated by tech companies is precisely because software and the associated network effects are able to drive disproportionate amount of growth, unlike hardware. The further down the value chain in hardware the more commoditized you are.
> scalable business beyond being yet another Oshkosh
OSH Park is fabulous for what they do, but they don’t do PCBA.
I’m not OP, but I think I can provide some insight anyway:
> Outside of targeting specific sectors e.g. defence, how else do you plan to remain competitive globally
I think that trying to be competitive globally would be a dumb play for these folks, they’re optimizing for something different.
Defence is one sector where this model works, no doubt. But there’s a bigger market that doesn’t have a great domestic story yet (I’m in Canada and work with a variety of CA and US PCB/PCBA houses): fast-turn low-volume PCBA, either for prototype iteration or for industrial one-offs. While I work on a specific “sort of defence adjacent” project right now, my past consulting work would’ve benefitted quite a bit from being able to turn around full PCBA work in 7 days. Macrofab end-to-end was usually 3-4 weeks and cutting that iteration time down would’ve had a solid effect on reducing project timelines if it could’ve happened for a reasonable price. There are domestic manufacturers who have optimized for that… but the price was not something my clients were willing to pay to accelerate their projects. If this hits a sweet spot there… that’ll be really exciting for me.
(I’ve already sent it to my team to start looking at)
Defense adjacent work is another place where we're seeing some strong pull.
> scalable business beyond being yet another Oshkosh
Yes, OSH Park is awesome. They could add PCBA, but we see the long-term value in owning the full stack (from design to testing of finished boards). Stops us from having a knife fight all the way down.
> I hate to ask this..but how exactly do you plan to turn this into a scalable business beyond being yet another Oshkosh?
There are a number of small but very specialized US based defense sub-component manufacturers that support 15 to 20 people with very good paying jobs, building stuff exactly like NDAA compliant UAS flight controllers. Not everything needs to become gargantuan to be a success.
There can also be very good money in manufacturing specialized things that require the work to be done by US citizens with a TS or TS/SCI clearance if you can get into that market.
I recently priced out getting a PCB done in China and its insanely cheap. My design isnt complicated, a few ICs, a few connectors, an a dozen or so passives. PCB manufacturing, parts, and soldering/assembly is on the order of $10-20 total per board and that is with zero volume discounts. The parts alone would cost that much in the US, and I suspect the sort of companies that you contract out to also aren't really interested in tiny orders so they would probably quote huge setup fees (looks like your average order so far is ~$7000).
https://en.wikipedia.org/wiki/Berry_Amendment
More specifically there are a number of new wide-spanning bans on import of mainland china made drone components such as flight controller boards, ESCs, power distribution boards, motors.
The definition of "Blue UAS" pre-dates recent more aggressive changes made by the current US executive branch of the government, but is still relevant:
https://www.google.com/search?client=firefox-b-d&q=blue+UAS+...
The bottleneck in assembling a PCB is usually component sourcing. My product was not the most complicated, and even then, to assemble in Shenzhen, China, it often took a few weeks to get all the components.
The core issue here is that latency is determined by the outliers. Assembly can't start until you have all units, and the hardest to source one is the bottleneck!
To me, the core innovation here is to plug into the design software to source these long tail items ahead of time.
It's pretty interesting that usually when the PCB is being designed, the designer has no awareness of supply chain. They'll bake in a chip that has a 4 week lead time without even realizing it, when a similar component might be one cent more expensive with much faster lead time.
Currently there's a wall between the designer and the manufacturer, which hurts lead times massively, we're aiming to bring that down.
> When you look at the full process, you realize that assembly is not the bottleneck.
I’m confused, which one is it?
I assume the growth story isn’t great when you factor in the non-automatable tasks and big capital outlays, so your product leaves that to existing CMs and scales the software stack instead?
Do you see this product as being beneficial to subcontractors (presumably still doing the 90% manual work), or does this legitimately reduce the actual workload/costs at the production level?
This is something that takes real expertise though, kind of a moonshot for an inexperienced team unfortunately. Would be cool if had mission driven backers otherwise will just end up being hobbyist material. Relying on defense (bubble?) gives at least some breathing room as not actually competing against china for better prices.
We believe starting with defense will give us capabilities that we can then bring to other verticals, and will help us make optimizations that bring the cost down. It's impossible to beat china off the bat though.
I noticed your KiCAD plugin there too. I am super curious to see what your workflow and pricing looks like. There are definitely times when the 7-day turnaround will be a game changer for us.
I guess one gate there: do you ship to Canada? We do have a US branch that could do the export-import for us, but way easier if we don’t have to route it through them as far as end-to-end delivery time goes.
Anything available in the EU?
Edit: https://aisler.net/en/partners/librepcb
https://www.eurocircuits.com
https://beta-layout.com
LibrePCB from Aisler seems to be most like jlcpcb.
You do pay a lot more though due to industrial regulations. Only lead free solder is allowed in the EU, and chemical regulations and waste disposal laws will drive up the price a lot compared to similar services in China and the USA.
The only domestic drivers for board fab and assembly are autmotive and defense. They already have their supply chains running.
You're right that automotive and defense make up most of the demand. We also see demand from teams who can't use JLC/PCBway due to the difficulty of cosigning parts outside their catalogue.
Oh
> scalable business beyond being yet another Oshkosh
OSH Park is fabulous for what they do, but they don’t do PCBA.
I’m not OP, but I think I can provide some insight anyway:
> Outside of targeting specific sectors e.g. defence, how else do you plan to remain competitive globally
I think that trying to be competitive globally would be a dumb play for these folks, they’re optimizing for something different.
Defence is one sector where this model works, no doubt. But there’s a bigger market that doesn’t have a great domestic story yet (I’m in Canada and work with a variety of CA and US PCB/PCBA houses): fast-turn low-volume PCBA, either for prototype iteration or for industrial one-offs. While I work on a specific “sort of defence adjacent” project right now, my past consulting work would’ve benefitted quite a bit from being able to turn around full PCBA work in 7 days. Macrofab end-to-end was usually 3-4 weeks and cutting that iteration time down would’ve had a solid effect on reducing project timelines if it could’ve happened for a reasonable price. There are domestic manufacturers who have optimized for that… but the price was not something my clients were willing to pay to accelerate their projects. If this hits a sweet spot there… that’ll be really exciting for me.
(I’ve already sent it to my team to start looking at)
> scalable business beyond being yet another Oshkosh
Yes, OSH Park is awesome. They could add PCBA, but we see the long-term value in owning the full stack (from design to testing of finished boards). Stops us from having a knife fight all the way down.
There are a number of small but very specialized US based defense sub-component manufacturers that support 15 to 20 people with very good paying jobs, building stuff exactly like NDAA compliant UAS flight controllers. Not everything needs to become gargantuan to be a success.
There can also be very good money in manufacturing specialized things that require the work to be done by US citizens with a TS or TS/SCI clearance if you can get into that market.